What Signage Costs

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To blanket one zip code in mailers, once, takes $10-20,000 depending on density. To run a multi-billboard campaign in a midsize city for a month costs the same, around $10-20,000. For someone to take an action, i.e. look us up, someone must see an ad 7 times.

We hope our mission at Do What You’re Told resonates with you. If so, consider a one-time or monthly gift of whatever amount you can afford: $5, $50, $5,000, $50,000 or more. If your gift is above $5,000 and you want to be sure that a particular geographic area gets funded in either mailers or billboards, you can reach out to us to verify time frame and exact cost. 100% of your contribution goes toward actual signage in your zip code. (Or your in-laws’. *Wink.) That means, when you see the billboards going up you can confidently say, I put those there!

Contact: dowhatyouretolders@gmail.com